BONITA
The Hypothetical Brand
The task was to create a mini advertising campaign for the new brand using illustration.
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Brand with bathing products
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Main product is glycerine based Bathing bars
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Eventually will have shower gels, body wash, etc.
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Tagline: Ageless skin, naturally!
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USP: 100% natural, all plant based ingredients used
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Each bar of soap contains naturally made glycerine with a plant extract for specific skin problems
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Target Audience: Women (aged 40+)
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Price: Rs 70 – 80 for a bar of 150 gms
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A brand having exclusive stores
Reference Board
Scribbles
Track 1: Since the main USP of the brand is that it is 100% natural, leaves were used to create different patterns.
Track 2: Leaves have been used to represent the 100% natural ingredients. The name of the brand ‘Bonita’ means ‘beautiful woman’. The concept is to show these two things together.
Digital Explorations
Different strokes were applied
Colours
The brand has a very minimalistic approach. Hence, the brand colours were pursued for the illustrations.
Series
Media
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Packaging
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Bags
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Gift boxes
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Greetings (online/ offline)
Packaging
Bag
Gift boxes
Greetings (online)
Greetings (offline)
