BONITA
The Hypothetical Brand
The task was to create a mini advertising campaign for the new brand using typography.
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Brand with bathing products
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Main product is glycerine based Bathing bars
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Eventually will have shower gels, body wash, etc.
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Tagline: Ageless skin, naturally!
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USP: 100% natural, all plant based ingredients used
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Each bar of soap contains naturally made glycerine with a plant extract for specific skin problems
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Target Audience: Women (aged 40+)
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Price: Rs 70 – 80 for a bar of 150 gms
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A brand having exclusive stores
Reference Board
Mind Map
Concept
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100% vegetarian, vegan/plant based
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Plant properties:
Pomegranate (anti-aging properties)
Neem oil (anti-bacterial, anti-fungal, treats acne, fights pollution)
Aloe Vera (helps treat acne, dry skin)
Carrot (reduces fine lines, wrinkles, protects skin from UV rays)
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Various skin problems
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Age: Person aging v/s aging skin
Headlines
Concept 1
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Pomegranate: fights ageing/ for ageless skin/ for ageless beauty/ stop ageing at the gate/ We can’t stop you from ageing, but we can stop your skin from ageing!
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Aloe Vera: fights dry skin/ treats dry skin/ for moisturised skin
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Carrot: fights wrinkles/ for wrinkle-free/smooth skin
Concept 2
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Ageing?/ Age? You will. Your skin doesn’t have to.
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Dry patch? Your life will have some. Your skin doesn’t have to.
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Wrinkles? Your dress will have some. Your skin doesn’t have to.
Font Study
Colour Palette
Digital Explorations
Series
Different textures denoting the words have been used for more impact.
Media
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Posters
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Magazine Advertisements
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Social Medial Posts- Instagram
Posters
Magazine Ad
Social Medial Posts (Instagram)
