BONITA
The Hypothetical Brand
The task was to create a mini advertising campaign for the new brand using photography.
-
Brand with bathing products
-
Main product is glycerine based Bathing bars
-
Eventually will have shower gels, body wash, etc.
-
Tagline: Ageless skin, naturally!
-
USP: 100% natural, all plant based ingredients used
-
Each bar of soap contains naturally made glycerine with a plant extract for specific skin problems
-
Target Audience: Women (aged 40+)
-
Price: Rs 70 – 80 for a bar of 150 gms
-
A brand having exclusive stores
Reference Board
Concept
Track 1: To use the different plant ingredients such as pomegranate, carrot and lemon to create a series, denoting the contents and through them the properties of the soap.
Track 2: To use wrinkle textures from different pieces of cloth in order to point out the problem that can be resolved by using the soap.
Photos
Series
Media
-
Magazine Advertisement
-
Social Media Post- Instagram
Camera used: Nikon D3200
Magazine Advertisement
Social Medial Posts (Instagram)
